I'm developing a software as a service product due to a problem I was experiencing when emailing clients. Without going into too much detail about it; it's a product that would be aimed towards companies who send lots of the same emails. ie. a recruitment company that sends out a lot of "cold-call" style emails to prospective employees, or a law firm that sends a lot of legal contracts that are generally in the same format.
Now I want to contact potential users of the software to try it out for free while it's in BETA. It would be fairly easy for me to compile a list of possible business types of who would use it and then outsource the collection of email addresses for me to send information about the product to.
I was thinking that it might be better to do this on a local scale. ie contact companies in my city specifically. I would maybe note that I live in the same city as them in my enquiry.
Are there any reasons I shouldn't do this?