I'm working on a startup idea (have been for a few months, in fact). Part of this idea revolves around sending SMS reminders/alerts to my customers (fairly heavy usage).
The startup is to be based in the UK and target primarily the UK market which has very patchy support for the email-to-SMS gateways you guys in the US seem to have - not that that would be an ideal solution since you need to know their provider.
I was planning on integrating with Twilio's SMS API, which looks great (and I still might, depending on the answers here!) but at £0.03 per SMS, it could end up eating into my profit margin too much, given the price point for my product/service I've deemed necessary to shoot for.
What are my other options? Can I buy a mobile phone on a contract with unlimited texts and go-about integrating that with my app somehow. Or can I buy some kind of GSM modem or something? I don't know much(/anything!) about this.
I thought here would be the most appropriate place since it's something many start ups have probably had to tackle and is more a question of "how do I do this cheaply for my startup?" than asking for advice on the specific technical implementation.