We've had our app in beta for the past few months and we recently launched a major update which gets us to the point where I'm happy calling it a version 1.
There's still a million and one things to do and improve, but that's not going to change any time soon!
The only thing we need to properly launch is to turn on the payment integration so new accounts are charged for their subscriptions. We're planning on giving the current beta testers a number of free months, so it won't impact them.
It's primarily aimed at the business market, although the beta testing has shown it to have a wider reach than we first thought.
My main problem is one of timing and a worry that Christmas isn't the best time to be launching our product. Will a launch at this time of year be ignored because companies are winding down for the holidays and being more difficult to get press that's noticed?
What does everyone think?