I am not sure how to structure website for our SaaS product. Basically we want to tell 3 things: what is product about (it's relatively new and to our potential customers (small businesses) yet unknown service), benefits of using our product and implementation process. Main question here is what information to put on index page? Should we primarily focus on benefits and then demonstrate what is service about at all? Feedback regarding website alone that we have received so far, is mostly telling that people don't have a clue what this service is about. On the other hand we are doing great when personally presenting our service in field.
My intention is not to advertise, so I'm not pasting a link to our current website, but can be found in my profile details.