About four months ago I asked a question about using product images (posters/cover art for movies, games, music, tv-shows and books) on a website without asking for permission.
Most of the answers were talking to a lawyer. Now we have and he basically thinks that it's best not to risk it and instead ask for permission.
So my question is, where can I get permission for this and how would I do it? Do we have to ask Time Warner, Disney, EA, EMI, Activision, Blizzard, 2K and everyone else? What's the best approach?