We're almost finished developing our first test build of an iPad app for small businesses wholesale companies. It is black and white, no style, design or anything. It basically does the core functions and that's it.
I need to raise money for continued development. After reading and talking to people, apparently, it is difficult to get external financing from investors without customers. Then I thought, maybe I can pre-sell this to users at a discount to raise money.
How should I try to sell this? Based on what we've developed? Or what should we do?
After writing this question, maybe we should create fancy wireframes maybe in HTML with a designer to show the end vision of the software.