What are some innovate ways to help welcome and integrate new users in a paid community where a free trial is offered?
Let me provide my specific example, current solutions, and potential issues.
We have a virtual community where runners share their training, goals, questions, etc. We do charge for the community, which comes with coaching and a training plan. We also offer a free trial for 14 days for users to test the training plan and to experience the value we provide. We generally get about 5-6 free trial signups per day. We're still very new (few weeks), but our conversion number is about is about 20% right now.
It's our assumption that the more involved and integrated we can get users into the community, the more we can increase our conversion rates. So, the question/issue becomes, how do we welcome these users and help them feel comfortable in the community?
- With so many free trials and such a low conversion, I don't want to publicly welcome every user. This is a lot of welcoming. And if 1 out of 5 users never join long-term, existing members aren't going to be excited about welcoming people all the time.
Our current plan of action
We send out a welcome email and a sequence emails to every new user based on their actions. Haven't logged in, haven't shared, posted, etc. We also try to call every user after they signup. Very rarely do we get answers from phone calls and emails are hit and miss.
We've created a new customer "road map" that we send to new users that introduces them to the community, what it's all about, etc. We also include some expectations and norms.
We're working on creating some sort of badge/reward system, but it may be a while before we finish development.
Anyone have any innovative ideas, things they've tried, or sites/info that has some good examples?
Thanks in advance!