I'm not sure how to word this but I'll do my best.
I'm in the software business. I know this industry very well and am able to identify problems within this industry. However, there's a ton of competition since the easiest problems to tackle are those that you face every day, in your own industry.
In other words, it's easier to solve your own problems then to put yourself in the feet of someone else.
My question is: how do I put myself in the feet of school teachers, lawyers, doctors, mechanics, artists, taxi drivers, etc. There are some industries that get much less attention from software entrepreneurs because they are unfamiliar.