a colleagues and I are trying to find the most appropriate name for our startup, is about software consulting for small companies. We already have established a small company that we deal with web development and graphics and we are planning to start another one in a relevant field.
The specs we want to include are:
- A serious name software consulting
- This new company may act as an umbrella in the future
After our research and domain availability we conclude at (e.g. spanish) :
- The Spanish Group www.thespanishgroup.com
- Spanish Firm www.spanishfirm.com
The first one acts perfectly as an umbrella for the future, but is it good to act as a consulting firm too? Also the "the" bothers us in the domain, I don't know if this is only our point of you.
The second acts perfectly as a consulting firm and I guess it acts as an umbrella too. The only drawback is that it seems the first one sounds better in my ears.
The third scenario is to establish the first one as an umbrella and have a "doing business as" for the second option as a consulting firm and any other company below.
What is the best way to follow to choose between them?
Thank you for your time.