I am working on developing a platform that allows sports fans to interact with their star athletes. I have outsourced social media marketing for initial 2 months. Now we have developed differences over the following issues:
They suggest we focus on social media marketing for atleast a month and get 1000 likes before inviting athletes on our website to interact with the stars, hence building fan base.
My opinion is that if we focus on marketing and create buzz about our platform and over promise and fail to deliver once we start inviting people to our website then no one would return. I am trying to focus on the MVP model and trying to focus on immediate launch and then adjust accordingly. But I do understand their point too as they are suggesting that if you don't have enough users, what is the point of inviting a guest athlete to the site. so Its chicken and egg problem i guess.
Please guide me on this issue.