I run a community for pug owners. It's been around for nearly 7 years and it's a "popular" site within the pug community.
It's a completely custom site (I built the whole thing from scratch...didn't use any existing community/forum software), so it's very streamlined for the needs of our community.
But what I've found as I've started making our Facebook page more active, is that Facebook users are a lot more engaged and active. And really, our demographic is incredibly active on Facebook, so they'd almost prefer to use Facebook in many cases.
So, the thought hit me today...what if I shut down pugspot.com and made the community completely distributed? The site would still exist, but only to direct people to their community of choice (Facebook, Twitter, tumblr, etc.) to interact with us.
Would this be a great idea, or 100% awful?