I have been working on a startup for some time now, and a couple of weeks ago we came up with an idea for a pivot (the original startup isn't getting the traction we were expecting). To avoid the same issues as with the first one, we decided to follow a different strategy, mainly based on this:
So, we have used launchrock to create a landing page (we are using a different name for this pivot), with some screenshots of our mobile app and a list of the features, asking people to sign up to get a notification when the app is launched. Then we are submitting our startup in as many sites as we can, and are trying to engage users that could be interested in our app throught Twitter and Facebook.
It's been a week since we launched the landing page and so far, according to Google Analytics, we have had 120 unique visits, with 15 people signing up on the page (we ask only for the email).
Now my question is, how do I know if this is a good number or not? How can I tell if people went to my site and found out they don't like my idea or if it's just that people are not so eager to give away their emails? Has any of you done something similar in the past? what's a "normal" conversion rate? What other strategies would you suggest?
Thanks a lot for your time