We are in a pretty early stage. We have a beta of our web app ready, some user testing finished, and we're just about to do a launch. At this point we have two options:
Add more features to the web app. It is just barebones now and definitely could use a couple of features. It's functional, but new features would make it more engaging.
Release the mobile iOS app. Since we are in the social video market, mobile is good (and important), but it will mean that the mobile app will also lack certain features. We can still launch the mobile app to increase reach/awareness, but it will postpone adding new features to web app and the service in general.
So, which option should we go with? Less functionality in the web app plus mobile app launch, or more functionality in the web app and mobile launch later?