I'm a one-man software shop. I do all the software development, design, marketing, etc for my business. And I'm a big believer in being very open with my customers. I maintain a blog at regexhero.net where I've literally been sharing everything: all the good, all the bad, and everything I have planned for the future.
However, I'm just about to start selling my software online and I'm wondering now how far I should take this. The customer base is very technical-minded. And I want to add a statistics section to the site that shows website traffic and usage statistics of the software. I figure some people might like to see this. But what about sales numbers? Is it smart to create a public sales report? I don't often see this so I thought I'd ask -- what problems might I create for myself if I do this?