I have a product designed for mobile browsers.
When I promote the site to my target audience, I find that they understand the term "app", but terms like "website" or "web application" do not generate the same level of understanding.
I don’t like saying “app” because it misleads users into thinking they can find my product on Google Play or Apple iTunes. I have a long-term goal to get my product in these stores, but, in the meantime, I need to make potential users understand what it is.
My target audience are mainly people I talk to face-to-face; although some of my users have signed up simply through word-of-mouth.
How do I effectively communicate my mobile site to non-technical users?