I recently spoke to the Director of Sales of a new, successful CRM software. He said a key part of their marketing is PR and getting the media to talk about them.
We're building a software for small businesses, and I want to incorporate PR into our marketing. I'm compiling a list of influencers of who I need to reach out to. The list would include magazines, bloggers, trade associations and freelance journalists/software reviewers. But I'm not sure how I should approach them.
Should I just come out and tell them my intentions? I'm sure they get too many people looking for press, and it seems too one-sided also. How do I make this a win-win interaction? Or what should my approach be?