I am launching a website. It will compete with one other website. The service will be identical for the most part, except my website will be superior in usability and I will also provide some extra little features.
Their website is a bit of a joke, but they have been running it since 2005. They have the whole market slice. Everyone uses them.
I am trying to get a part of that pie. I will be happy if I can get 10% of their customers
Currently their customers are billed by debit. So basically the money is taken directly from their bank accounts. I consider this to be the biggest hurdle for me. I think I can get their clients to my website, but actually having them give me their banking details and having them ditch the other site, that might be tough.
So I am planning to do a 90 day free trial.
The reasoning behind it is that they will start to use my service, they will like it. Then some time during the first month they will cancel their subscription at the other site. Maybe they like my site more, or maybe they will just want to save money for 2-3 months.
At the end of the 3 months they will hopefully sign up with me.
Note: The operating costs of the website are incredibly low ($500/m) and won't increase with more customers.
Is 90 days overkill? I think it's necessary to "pry" the customers from the other site.