We have a product that is comparable in features and user experience to several competitors, however we are unable to gain any real market share, because the target market is relatively hard to reach, and usually requires a large in person sales effort to get any attention.
Our competitors are doing this, and without hiring a massive salesforce, we don't think we could compete with them. However, sales is 99% of the cost of doing business. If we were able to get significant market share, I'm sure that we could get enough revenue to make the business profitable.
Is simply making our product completely free and doing some marketing a valid sales strategy against competitors who charge $10,000 - $15,000 a year and have a huge sales force?