Currently, I have a small software consultancy practice. In fact, its just me. I'm not much of a sales individual, but I've been good enough at it to move along. I believe that in order to grow my business, it would be wise for me to bring someone on that can focus on performing sales. In addition, I've created a very small product.
Ideally, I would like to hire a sales representative that is willing to sell software consulting services. Then, while I'm busy delivering the services, the individual can try to sell the small product I've created. After learning how well this works, I'd like to bring on another delivery individual.
My question is, what kind of sales goals are reasonable? Is a quota a good way to go about this? If so, what kind of quarterly revenue target should I set for this individual?
This is a bit of a leap of faith for me. As an individual, the wrong approach could cost me my company. Does anyone have experience in crossing this threshold? If so, what advice can you share?