I will be submitting my Android app to bloggers and review sites very soon. My app has two editions: a 30-day free "trial" version, and a paid "pro" version. I've created coupon codes that unlock the 30-day trial, essentially turning it into the pro version. (I cannot give them free coupons for the pro version as Google doesn't allow it).
My question is, should I include these coupon codes when I submit the app to bloggers, or let them ask for one? To me it seems a no-brainer to include a coupon, but my PR consultant says to wait until they reply, in order to build a relationship.
I believe building an relationship is important, but I also believe the majority of bloggers are too busy to ask for one, and so my app won't get as many reviews. They may still review the 30-day trial, but I think there is a good chance they will like my app enough to actually want to use it personally, so I don't want to make it as easy as possible. IMO that is an even better way to build a relationship.
Bottom line: send a coupon code or not?
Thanks in advance...