We will soon be meeting for the first time with several of our potential customers which are chain-stores to which we will be selling our service.
I don't want to uncover too much information about the nature of our service, but I can say that it offers special advertisement abilities to chain-stores.
Our problem is that we're having a hard time figuring out what's the right pricing model, and how much should we actually charge.
We were thinking about a subscription plan with a fixed price per month. But we just can't put our finger on any figures.
Since we don't have many expenses and what we want the most is first of all to gain every customer, we were thinking about giving it for free for the first few months, and then figuring along the way how much we should charge. The problem is that we were told by various people that offering this kind of service for free will not look good and would actually deter potential customers from us. So unthinkably we should actually charge our customers in order to gain them, and at most offer the first month for free as a trial period.
It may be easier then to measure how much should we charge because then for the first time we could actually see how much traction the our customers receive from their advertisements.
So again we're back to square one where we should once again figure out how much we need to charge.
Our company is still only combined of our own - 3 founders and we don't really have many expenses yet, but once we will get our customers we plan to expand pretty quickly.
What do you guys think?
- Should we come with a well thought pricing plan before we meet with our customers?
- Is really offering the service for free a repellent for customers?
- If we offer a plan? How flexible could we be with it once time passes on?
- Some of our customers are big chain-stores and some are smaller with different sizes of resources available, Should I put it into my equation?
I know this is complex problem and I hope I made this question clear enough and not too tiring. I'm not expecting a full solution, but any advice can be very helpful because we are a bit clueless in this field.