We are going to creating a start up that offers services to biotechs; our deliverable is to discover bioactive compounds in a given biological context (such as pharma). We want to follow some of the "Lean Startup" principles so our first objective is to check reality, i.e., if the customer really needs/likes our product. For this we think the best is to do the following;
offer our services for free until we discover and validate one single compound. Here we only require we can use the customer information in our portfolio and if we can give us feedback in order to enhance our services. this will be called "freemium", as manyh people do
just from the beginning, also indicate there will be premium services, with price depending on the number of discovered compounds
What do you think about this strategy? Any other alternatives? Our main point now is to realize what customers are and really need, in such biotech context.