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I am interested in how much of your sellings are thru Credit card / PayPal / PO / Wire / Fax / Phone / Check / Money Order... Can you, please, tell me first hand what are your payment options selling statistics (in percents) as software uISV?

Thanks in advance for your answers.

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You might want to comment on what price level you're interested in as I suspect the data is somewhat sensitive to the price someone charges (you'll get more po's for a $1M purchase than a $1 purchase) – Dane Dec 2 '09 at 23:22
I am talking about microISV product, 20$ - 40$ price range. – Spiro Dec 3 '09 at 9:36

3 Answers

up vote 4 down vote

We manufacture and sell target stands and accessories directly to end customers. Our average order is $89.77.

Here are our payment method stats:

  •   4.2% - Paper Money
  • 60.0% - Credit Card
  • 35.8% - PayPal
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1  
+1, nice stats and from the comment above it sounds like these are relevant to the question-asker. – Jason Dec 3 '09 at 14:41
up vote 2 down vote

Our payment stats are (approximately):

  1. Check 70%
  2. Wire 20%
  3. ACH 10%

SaaS product with monthly fees $600-$5000 / mo

We don't take credit cards or PayPal to keep costs down (those 5% charges really add up!). Wires (which can also get expensive) are mostly used by international customers where it's not practical to send a check.

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up vote 1 down vote

It completely depends on the customer.

B2C won't be POs or wires. B2B still might not be if it's cheap (e.g. $20/month is even under the (American) Federal Government's requirement to issue POs). If very expensive ($50k+) it's unlikely to ever run a credit card.

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Hi Jason, Thank you for your reply. I am about to start microISV business, selling mainly 20-40$ desktop utility programs. I intend to do this internationally. B2C would be my target group, (of course I would like to have B2B and B2G customers :)). I am wondering, how important for this price range and for my product niche are possibilities such as PO / Wire / Fax / Phone / Check / Money Order? I am in process of considering payment processors, and am not willing to mix too many of them if their options are not necessary for what I sell :). – Spiro Dec 3 '09 at 9:43
You probably don't need anything but credit cards. I know some processors take a bunch of payments -- and there's nothing wrong with that -- but generally it will be Credit Card AND at this point I would add PayPal. – Jason Dec 3 '09 at 14:40
This clarify many things. Thanks a lot for your help! – Spiro Dec 3 '09 at 18:25

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