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I'm considering advertising in general national magazines. (So far we've only advertised in specialty magazines for our industry.)

I'm wondering what the range of rates is (for say, a 1/6 page color ad) per 1M (1,000) primary (not "pass along") readers.

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Not sure how useful this is. Knowing the average rate, or even the range of rates, is useless. The only thing that matters is what the actual rate is for the particular magazine(s) you are interested in. This is also somewhat localized, as the rates will change in a year or so. Additionally, I don't really see a connection to startups. Especially since startups don't normally have the budget to advertise in national print magazines. – Zuly Gonzalez♦ Dec 13 '12 at 1:13

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each publication has different reaches and ad rates. you need to contact each one and ask for a rate card. Or visit their website and see if they publish their rates ( example: Quirks lists theirs, but this is unlikely with national magazines).

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