I've started a company approximately 2 years ago that provides monitoring services for a niche cloud-based industry. My target customer base are IT and Development shops of various companies ranging from startups to Fortune 500's.
The product, has been doing well: we have a decent feature set, there is traction with the customers and good amount of recognition in the industry. Efforts to expose the product to the industry, have been handled solely by me from the start. I am looking to delegate this role and want to hire an expert, a firm, contractor, someone to help with the following tasks:
- Contact relevant industry experts and bloggers with invites/incentives to write/promote about the product
- Compose and publish press-releases
- Suggest and execute a marketing and an advertising strategy
- Keep an eye on social media/blogosphere with respect to issues that relate to the product/industry
My questions are: Is there a position name that closely resembles the needs outlined? If I am hiring someone, I need to know what to call them. Is this a marketing expert? A product promoter of some sort? Do you suggest that I hire a firm or an independent contractor? What things/skills/etc. should I look for?