I have read the multiple threads about equity splits but I am getting mixed answers. Mainly between this thread which pointed me to this The Founders' Pie Calculator which states it is a rookie, first-year entrepreneurial mistake to split up the equity equal ways while this thread explicitly states otherwise. I understand that there is no perfect formula, but I'm just asking for everyone's opinion based on their experience.
Here's the situation which I'm going through: I am the CIO and Co-Founder of a web-based company. On board we have a CEO, CFO, COO, and a marketing person. The idea originated from the CEO and COO. Although the company wants to give me the 2nd highest equity right under the CEO, I'm just trying to figure out what that range should be. I wouldn't expect the marketing person to get that much equity but what would be a fair way to really split this up? I am the only technologically-savvy person and will be developing the site on my own. The only person who has financially put money into the company is the CEO.