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I'm trying to push my friend's software to Wikipedia, to do this I need real software reviews, but that seems impossible to get it, I've written emails (with our software free licenses for them, we even wanted to pay for the reviews) to PCMagazine, Softpedia, PC World and several other software related sites and their editors, 3 weeks passed, 3 more times I've tried to get an answer from them - 0 responds...

I would be thankful for any advice that could help me to overcome this problem.

Thank You

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2 Answers

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"Real Software reviews"... a bit confusing term.

Are you talking about feedback vs marketing?

Depending on your product, firms exist that can do a comparative review of your product. Or you can contact a reviewer directly and ask them to do a private review of your product. A bit of google article review will bring up some good people - then find them on linkedin.

IF you want to get direct feedback to improve your product, usertesting.com and utest.com are services to consider as well.

As for getting a review published, that's a factor of understanding what your product is, creating enough interest in your company (and product) - a hook, per se - to make the editor interested enough, and presenting enough information to get your product reviewed as a "first look" or included in a piece already on the editorial calendar (example calendar)

Aside: I would never consider a "paid for review" equal to a "real review" - its at best a sponsored study, and at worst advertising.

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I want to get software review, it has nothing to do with usability. – Bartosz Wójcik Dec 5 '12 at 12:11
so you want marketing? You need to focus your efforts on finding where your target market congregates, find the highly ranked / valued members within that community, and then pitch them directly. After you have a few reviews under your belt, move up the chain to the larger review sites. – jimg Dec 7 '12 at 18:47
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Depending on the software you can submit for downloading and easily get reviews and rewards. Example download.com, tucows.com etc..

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"easily" is not a good term, I've tried for 3 weeks to get that and still no responds – Bartosz Wójcik Dec 5 '12 at 12:10
Is the goal reviews from editors of the sites that host software or reviews from customers? – John Bogrand Dec 5 '12 at 18:26
Yes, reviews from the editors. So far I got one response from Softpedia and I wrote to like 15 major software sites. – Bartosz Wójcik Dec 5 '12 at 19:55

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