First question and this is on behalf of a friend of mine. I'm a student developer, so I was hoping someone around here could provide some tangible insight.
My friend is not new to starting a business, has a MBA in psychology, and works in the marketing field. She has a software idea that she has done extensive research on to include competitor analysis and customer research. She has about $5,000 on the table with $500/mo ready for marketing expenses. I'm aware that this is a very small amount of capital, even to be considered bootstrapping.
I've done a little fielding of more seasoned programmers for her, and she has a meeting setup. My question is the following: As a non-developer, what are the top 3-5 things she needs to consider when approaching a developer about a possible SaaS partnership opportunity? And additionally, where might she look to find candidates who would be interested?
Thanks in advance.