We are new to the software field and have been launched ~4 months = 8 sales so far.The conversion rate is 0.5 %.Product is priced around $25-$30
We are in a market with lot of competition,in fact the competitors are very old and if you Google with the product name of around 3 competitors Google instant will complete it with various version numbers and more.We also face competition from several free products that has limited capability many offered as a Lite Version from competitors. The competitors ( a few )offer a Lite Version with Limitations,they have got many Facebook fans using this strategy.
How we tackle this -We have the best features,best performance,best support :)
So where are we going,any advice will be very much appreciated.If you can please share information how your sales were in the first months and how it grow.