Here's the facts: I'm wanting to start a iPhone business and I currently have an awesome name for the business and a registered domain name but I'm unable to register as a business with the state right now because of financial reasons( Christmas and all ). I have an iPhone app that I need to get out, so I can't wait until I have the money to register my business with the state to release it. So, I've registered as an individual iPhone developer, but I would still like to build my brand somehow.
I'm trying to figure out or if I can build the brand of the business( just a name and website atm ) and still have the app released under my actual name.
Also, I'm wondering if I should just skip the business branding idea( because of financial reasons, like stated earlier ) and build the brand of my actual name.
Anyways, any thoughts or suggestions would be appreciated.