I have an online game. It's been running for almost three years. Users repeatedly acclaim the game as a very good one. We've had some users sign up on the opening day who still play the game today.
Recently I ran an advertising campaign using this advertisement banner, and we got the following results:
- 6,392,350 hits
- 3,482,550 unique viewers
- 6,747 clicks (0.11% CTR)
- 6,162 unique clickers (0.18% unique CTR)
- 387 new registered users (6.28% of unique clickers, 0.0111% of unique viewers)
In fact, over the game's lifetime, we've accumulated 132,301 users... that's about 124 new users per day on average. About 5,000 of them are still active, and between 300 and 800 of them at any given time.
I'm in a dilemma: Almost everyone who plays my game loves it, but almost everyone else hasn't even heard of it.
I guess my question is: what does it take to be recognised? Why are other games, even terrible games, getting more users than me? How can I improve our appeal? What am I doing wrong that's stopping users from hearing about and joining the site?
Any advice on this matter would be much appreciated, since it's hard getting a budget together anymore... I made this company to run our games, and I'm having trouble keeping it up...