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I very often see these C-level titles: CEO, COO, CTO, CFO.

But what about marketing and sales? Are there any C-level titles for those roles?

I searched on Wikipedia and I found: CBDO (Chief Business Development Officer) and CCO (Chief Commercial Officer). I think they are the two which are most relevant. The fact is that was the first time I saw them. I most often see VP of Sales or VP of Marketing.

Why that distinction (C-level vs. VP)? Is there any practical consequence of such distinction?

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Why not make up your own title? "Grand Poobah of Sales" sounds good. – Karlson Nov 15 '12 at 21:24

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up vote 2 down vote accepted

CMO (Chief Marketing Officer) or CSO (Chief Strategy Officer) may be want you are looking for.

See Forbes "State of the CxO marketplace".

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For sales one option could be 'Chief Revenue Officer' (CRO). Good article here.

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