I've set up a landing page for a startup idea as per the instructions here. In other words I have already done the following:
- I've set up a basic landing page quickly explaining my idea
- I've included an email capture on this page
- I've set up an AdWords campaign with a handful of targeted keywords
My question is: After I collect 1-2 weeks worth of data, how do I decide if my test was a success? 2 email signups per 100 AdWords clicks? 5 email signups per $100 AdWords spend? 50 email signups per $100 AdWords spend?
I understand that the answer will likely depend on the specifics of a given situation, but I have no ballpark whatsoever to base this on. Does anyone have any experience gauging the sucess and/or failure of this kind of landing page test?