We are about to launch a product similar to Basecamp, Asana and Podio (hopefully not too similar).
It is a team collaboration web-based software targetting small and medium businesses.
We have been having an hard time choosing between two shortlisted names coming from a few sessions of brainstorming.
Without disclosing the real names, I am going to say the alternatives are:
a) a totally made up name, like Asana
b) a name that recalls the main function of the software, let's say EasyTasks
Which one would you go for and why?
Thanks a lot for your help with this!