I'm searching for some examples / case studies / strategies / advice for crafting an email autoresponder series, with the goal of converting newsletter subscribers into customers of my saas service.
I know, "it depends"... But would love to hear some case studies on this subject.
- My email subscribers have opted in to receive content from us (free guide, periodic blog articles).
- They're not yet users of my saas service. I want to convert newsletter subscribers INTO users of the service.
- I'm a bit hesitant to come off as too salesy, since they had opted in for content (guide, articles), not constant sales pitches (though I'd like to add some kind of "nudge" to increase subscriber>customer conversions).
- This question is not about how to technically set this up. I'm already familiar with how to do this (I use MailChimp). I'm seeking advice/examples on autoresponder content, sequence, frequency, etc.
Thanks in advance!