I'm a husband and father and have a full time job. I'm developing a few web apps in my very little bit of spare time. I'm pretty sure I should have a website dedicated to each app. I want to keep each app's site simple and not confuse potential new customers.
One has already launched as a Facebook app. I expect it to grow to be more than just a Facebook app if it takes off, but not many people are using it yet. I need to add an invite-your-friends feature and a couple other things to get it going. For now, I feel that the Facebook app profile page is sufficient for that app.
The next app I'm working on is a Software as a Service system where the customers are small to medium sized organizations. This will be the type of app where the site's home/landing page will be focused on new user sign-ups with a small link to existing customer login.
These two apps use similar technologies, but they are targeted at totally different audiences.
I have a domain name that I'm planning to use for my company name, but I don't know what to put on a company site right now. Do I even need one yet? Should I just stick to a separate site for each app and not worry about a common site? I don't think individual users of my apps will care that they are all connected. If I were building iPhone apps, then I could see how listing all the apps on a company page would be beneficial because users who like an app could see what else I've built.
Does it make sense to wait until I'm working on these apps full time or have an employee or two before creating and maintaining a company site?
How important is company branding as a micro ISV? Is it OK to only do product branding? What would I be missing by not having a company website?