I have a mobile app I'm working on. I developed a working mockup as a PHP site, and I have a friend that I can partner with to build an objective-c version who has a lot of experience with this sort of thing.
The more interesting part of this equation is that I have another friend who went off to Hollywood and became one of those tiny few who become really successful really quickly. It's really unbelievable. I hung out with him again a couple days ago, and was surprised at how little he'd changed.
Afterwords it occurred to me that I could have him pitch the app. I have a relative who works in PR who could probably book some TV appearances for him. I probably have to give him "created by" credit or something like that, but with a name and a pretty face he'd be much more likely to get on TV than I would ever be able to. He always needs more publicity and the morning shows always need more fluff.
What should I offer him? With my development partner I was going to give him some share of the revenue, though I want to own the name/brand/IP, since I have plans for other apps addressing the same market space. Should I offer him some revenue share? I don't know how long he would be interested in promoting the app, he might get bored with it and lose interest after awhile which is my only concern.
I'm interested in any advice that anyone might have.