I am starting an ecommerce marketplace of local vendors. one of my sources of revenue will be lead generation, however I am pretty undecided on how much to charge vendors for every lead I would provide to them. could anyone help me with regards to calculation of fees for leads?
It really depends on how much information a lead includes and how well the advertiser (lead buyer) will be able to convert the leads on his side.
Here are some data points for you: