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What methods are people using to track landing page -> time limited free trial -> purchase of desktop software?

I'm having trouble coming up with a clear solution.

Anybody face this issue and come up with a solution?

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What's stopping you from capturing the "count" of all of these and seeing for yourself? Simple counters should work just fine IMHO – PhD Sep 23 '12 at 18:19
Sure I can say - x% of users convert to a download and count the downloads - and I do that now. I have existing customers hitting the download as well to reinstall so the data is skewed a bit. The problem is I can't segment anything. I cant tell if organic search users convert more than ad clickers, etc. – Richard Holland Sep 24 '12 at 0:56
Wouldn't a clicked ad have something in the URL (a parameter value?), so your site would know the origination? Do you register users? – JeffO Sep 24 '12 at 3:35

2 Answers

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Additionally to Scott Duffy's suggestion - Google Analytics Goal for the free downlaod, you can give it a unique id.

  • Put the Id at the download link to track it with Analytics.
  • And, somehow, add this unique Id into your desktop software in order to be send with the registration for full and payed upgrade.

So, you get a connection between download and purchase of the upgrade. If you use Analytics well, you propably can extract the paths paying customers took on your webpage (coming from landing page, adwords, generic url).

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Google Analytics (free) has a feature called goal tracking. So if you wanted to track people as they progress from your landing page, through subsequent pages, to registration or purchase, I would suggest that. Other companies provide paid solutions for analytics and tracking, but start with the free version from Google and work your way up to that if you feel you need one day.

http://www.google.com/analytics/

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