Our company recently created a new department/unit that will develop apps for consumers. The company is engaged in the hardware reselling/distribution for 15 years and wanted to expand into the software business. Although we develop primarily for the web platform, I don't consider the company as a web development company who develop apps for business clients. We want to treat the company as an investor, and this newly formed unit to be a separate company. I also want to inject the startup culture into this unit.
I just want to ask if this setting will be okay for the long run. Have you ever saw a company with this setup? Thanks!