I am a developer since quite some time. I am having some good ideas and plan to start a business in the startup world. I already have a friend who will join me as a co-founder.
Now the problem is: Both of us are developers and both of us have little to no knowledge about running a business, marketing, sales, etc.. I am not concerned about legal issues, taxes or things like this here. I am concerned about how to make our product available to the world and "selling" it.
I read about starting a product, building a MVP, validation of possible customers, some initial marketing strategies, initial networking and others here on onstartups.com and other sources. This sounds all reasonable and also doable to me, even we are "just" developers. I am wondering about the part after the initial word is out. How to do the right thing, how to sell it to reasonable amounts of customers, how to do marketing and make the product more popular. My friend and I we know our thing around building products, most likely even great products, but even we learn a lot of business related stuff we will not be able to run all aspects of it.
Now my questions are:
- Are my assumptions right? Is the above mentioned really the case and it is quite hard to to a business without a "business person"?
- If 1. applies, would it make sense to find an additional co-founder which is professional in this area?
- If 1. does not apply, is it possible to run a business without these expertise for a while and even make it successful? If the company is growing big enough it makes of course sense to hire additional people to "do the job".
Again, this is not about kicking it off, but more about getting the business rolling after its initial kick-off phase (and getting the first real revenue). I am not considering investments here as well.
Thanks for the answers and advice.