I have created a social media website - it's a place for men who have questions about relationships. The main goal is to make users proud of their own achievements. For example, your son has graduated university and you would like to be proud of it.
The main problem: when people come to my website, they think: "another website for losers" and go away. How can I change their mind? How to explain the mission of the site?
I work on the project with my older brother, so we don't have enough money to promote it via Google or Facebook or other systems.