I am launching a new product this week. Basically, it's an educational series of PDFs and video instructions. Not a membership site, but more like a multimedia ebook.
Since this is the first version, I want to test to make sure it's good and valuable. As many would be, I am a little nervous about selling something and I want to get good feedback.
I have a list of about 75 interested emails (used LaunchRock to promote) and I was thinking of offering them a 1/2 price discount to start and then a full refund if they provide feedback (set up some type "rules" i.e. you have to make one suggestion for improvement and detail one thing you liked the most/why or if they love it, write a testimonial). This would help me improve the product on the negative comments and provide good sales material for those who love it.
I am suggesting the refund idea because giving it away for free and then asking for feedback will generate nothing while I do want to reward those for taking the time to help.
Anyone tried this? Thoughts or things I am missing?