I want to start a software business. It's probably been said a million times before on this forum, and software start-up's being in such abundance is one of the reasons for this question.
I don't know what software to spend my time building. I have a few ideas, but I'm not entirely convinced there's a market for them, and none have really excited me. As I've said, as everybody and his brother can offer their different software ideas - it's very difficult to target a niche that nobody else has. So my idea is to market (probably via flyers to begin with) bespoke software development for all small to medium-sized businesses, no matter what the software. This is a way of not only obviously getting customers, but gathering info about what people will part with their money for. I'm omitting a lot of details here for the sake of this OP - for example on the flyers I could list the kind of ideas I have and get people thinking about what they may need software in their business for.
Can anyone provide any feedback on this approach? Has anybody any recommendations for such a novice to owning their own software business?