I am a regular reader of this forum and am trying to clear my doubts before I actually dive in the real sea. I am a hardcore developer working in a specific stream, web2.0. precisely on Rich Applications. My problem is I am starting a consultancy firm where I will be the technical stakeholder, starting from 5% and increasing at max to 25% gradually. The stake increments are associated with the revenue generation from the firm. Where my main concern is, knowing I have no direct sales contact I have to rely on the other partner. Currently they are presenting the upcoming firm as a core technology specific company. I mean if I work in RoR, they want to create a consulting wing whose site will details anything or everything only in RoR, which is not what I think is correct. I feel it should detail business domains such as Finance,Insurance, Entertainment etc. and there I show my competency in RoR.
Please suggest if I am on the right way. Selling a single technology is feasible or selling solution where the technology fits.