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Currently reviewing two types of homepages for software products:

  • Stylish with minimum content on the homepage: boxshot, download button, buy now button and sometimes features listed as small snippets which on click will lead to other pages.

  • Majority content on the homepage: A long scrolling page with the majority of the website's content including in-depth explanations of all features, boxshot, download button, buy now button, etc.

What format for a software homepage will result in more sells?

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2 Answers

up vote 5 down vote

I think it depends entirely on the complexity of the software (& the target market)

If it is say a DVD burning software I just want a good looking site, a download/buy button, a quick list of key features (and links to more detailed info)...

However if it is a professional Database tool... I likely want to spend a good 20-30 minutes reviewing all the details before considering a purchase.

I will say though in either case if there is a free/evaluation/trial version be sure to add a big, visible, obvious download button! Don't put any roadblocks up for a user to try your software... If they use it and love it... That's the best "proof" the software is what they want... Now the only question is price ;-)

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could you review our website – techno Aug 12 '12 at 16:10
What is the website? – B Seven Aug 12 '12 at 20:19
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@all Website reviews are not allowed on our site, per our FAQ. If you want to continue this discussion please move it over to our chat, or contact each other directly. Anything related to website feedback on the site will be deleted. – Zuly Gonzalez♦ Aug 12 '12 at 21:22
Much appreciated ZulyGonzalez. @techno if you'd like me to take a peek DM me on twitter (same handle) – scunliffe Aug 13 '12 at 11:47
@ZulyGonzalez Isn't this just a general question about marketing strategy, and not at all a review of a particular site? – Chelonian Aug 15 '12 at 17:58
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up vote 2 down vote

I suggest designing both styles and running A/B tests to see the difference.

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