Tell me more ×
Answers OnStartups is a question and answer site for entrepreneurs looking to start or run a new business. It's 100% free, no registration required.
up vote 1 down vote favorite

I have an Android app with Admob banner ads. Currently the banners show ads for things that aren't very relevant to my audience. I've seen other mobile apps serving the same niche where the Google provided ads are very relevant to the particular niche. How can I ensure the Admob ads served to my app are relevent?

I've looked through the settings provided by the Admob site. There are plenty of filters for what I don't want (for example gambling). However I don't see anything that allows me to specify exactly what I do want. I know Google has inventory for my niche since other mobile apps and websites serving the particular niche have perfectly targeted ads.

share|improve this question

1 Answer

up vote 1 down vote accepted

AdMob is based on impressions, not relevance -- there is no way to target ads to a particular niche; this based on reviewing Admob's help section and this article.

share|improve this answer
Interesting. Any idea how other apps seemingly do this? Perhaps a legacy DoubleClick SDK? – SundayMonday Aug 12 '12 at 3:25
Thought it was interesting too. As how other mobile ad platforms do it, I'm not aware of one that does it. – blunders Aug 12 '12 at 10:26

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.