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We have introduced a new software.It has been only 25 days since the launch,we have got only a single sale.I'm just concerned about the conversion rate.What can i do to improve the conversion rate?

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Have you had 5 people within your target market that have never used the site before to complete a sell using the site? Do you ask for the sell on the homepage? How many clicks/forms are required to complete a sell? – blunders Aug 9 '12 at 11:53
@blunders we do not have a Buy button on the homepage there is a download button which leads to the download page.There is Order Link on the Homepage – techno Aug 9 '12 at 13:05
@blunders Order>Buy button>Secure Store Order Button>order form – techno Aug 9 '12 at 13:06
What is the difference between ordering the software using the order button, and downloading the software using the download button. How many downloads have you had? Also, you didn't answer my question if you had done any user testing to confirm it is even reasonable to expect that the average user is able to complete an order. Did you do user testing, and if so, how and what were the results? – blunders Aug 9 '12 at 13:20
@blunders No user testing had been done – techno Aug 9 '12 at 14:27

3 Answers

up vote 4 down vote

First of all, you need to understand if it's the conversion rate, or traffic rate which is the biggest problem.

If in 25 days you had only a single visitor to your site and you got a single sale, you need to work on getting more traffic to your product/site.

If, on the other hand, you had a million visitors, you definitely need to work on the conversion side of things.

There's a huge amount of questions to ask, but if you focus on these, you'll start in the right direction:

  • Do you understand who your target market is?
  • Do you understand their problem?
  • Do you understand how your product solves their problem?
  • Does your website articulate these understandings in a way that makes buying your product a "no brainer" decision?
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up vote 1 down vote

Assuming you have some real traffic to your web site...

  1. Improve the web site. Have someone other than you or your team go through it and see if you make a compelling sales pitch. Stress benefits, not features. Why should your customer buy this product?
    1. Improve the sales process. Have someone (other than you) check out the buy process. Is it easy? Does it include only the minimum steps needed to buy? Do you accept all forms of payment? Can someone order by check, PO, credit card, fax???
    2. Do you offer a trial version of the software? If so, does the trial offer a compelling reason to buy and does it present a professional image of your firm and software?
    3. Do you have a Buy Now button? Does the button take you straight to a purchase page? Do you have a price next to the button? Do you list the operating systems your program works with next to the button and the file size?
    4. Do you force the user to download a trial before they can purchase? That will cut your conversions by a huge amount.
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Thanks for the tips – techno Aug 9 '12 at 4:42
Can you take a look at our website? – techno Aug 10 '12 at 3:01
up vote 1 down vote

What you really need is to improve your sales. Conversion rate can be only one of many problems crippling your sales.

As it is impossible to advise you without knowing details of your situation (there might be loads of separate reasons or even some more complex combinations of reasons) I would point your attention to one type of quite a widespread online sale mistake.

You should remove any obstacles which stop prospect customers from 'touching' your product. The moment you put a product in clients' hands they start to play with it and become 'emotionally invested'. There is a reason why products on the shalves are not boxed and one can hop into a car at a local car dealership.

You should avoid registrations (account setup), ask for demo forms, etc. Just let them use it and if they find it useful charge them for it.

Take the registration out of your doorstep

Source: TellMeYouDidnt.com

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Thanks for the tips – techno Aug 10 '12 at 8:04
Could you review our website – techno Aug 10 '12 at 16:13
Sure I can give you a quick feedback. Please drop me an email at m.andre@webcardinals.com – Michael-webCardinals Aug 22 '12 at 14:20
I have sent you a mail – techno Aug 22 '12 at 15:16

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