During the last year I've been creating a niche review site and though the traffic is not quite where I want it to be yet, I believe that I will be the leader in this space pretty soon. My competitor has much higher user registration and traffic, and I know it's due to their mobile app. I have finally realized that to truly be competitive, I will have to release a mobile app as well. Regarding this I have a few questions:
1) I am fairly tech savvy and wondering if I should hire a developer or if I should have a go at developing one myself with the Apple SDK. For someone with no experience in this field, is the learning curve manageable or should I not even bother trying to do it myself?
2) The app will be 'sticky' and be used as a reference so users will continue to use it all the time. To monetize, should I go with a paid app, or use iAds/AdMob?
3) (To those with experience in this space) Do you have any critical advice that perhaps you wish you had known before creating and marketing your app?
4) I've put a lot of time and money into the website, and don't feel so great about pivoting to mobile (but I know it is what I need to do based on user feedback). How should/can I use the site to complement the app?
Thanks in advance for your answers/replies.