Currently, we are developing an android app, which is used to target stock market investor.
May I know which way offer a better way, to monetize your app?
- In app purchase
- Paid app download
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On Android, you are going to have problems gaining revenue from any app, compared to iOS (Many, many people have an iTunes Account with a linked credit card. Many fewer have a Google Wallet account). That said, targeting the professional market, if you have a truly polished product, you should make the app a paid app. Conversion rates are very small anyway for freemium apps that are not games. |
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I know that paid apps do not sell well, so unless its a specific app that a user really must have to do some task, chances are they'll walk past it. So the alternative for the majority of apps is in-app purchase, but these require a vast number of users, I understand the rate of people spending money in-app is in the low % (eg 1-2%) for even the best apps, so you need millions to make it work. That, of course, requires a certain type of app and infrastructure to run it. The 3rd alternative is advertising, this is much more common for Android revenues. You can offer a paid version that removes all ads which seems to be a valid business model. Casual users will try it out with the ads, then if they user it they will pay to get rid of the annoying flashing things. |
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